December 14th, 2016

HACKING CULTURE

By Akorede Zakariya
THE RANT IS ON. It’s the age of the millennial and the epitaph on our precious timelines will most likely read, obnoxious, entitled, narcissistic generation.

It’s the age of the millennial and the epitaph on our precious timelines will most likely read, obnoxious, entitled, narcissistic generation. Today, sex tapes are just as lucrative as oil rigs and selling gossip puts you in line to replacing the national broadcaster.

 

Hey don’t fight me, the timelines of your varied social ‘thingies’ are clear testaments to our hedonistic legacy.

 

Label us what you like, one thing is sure, you can’t deny our enterprise, you can’t deny our sense of belief. Unlike our fathers who took a journey to the moon we’ve shrunk our earth into our palms.

 

Time is the oven in which cultures are baked, in the last couple of years we have baked ours intentionally and yes we know the aroma can be very divisive depending on which of the decades you were born.

 

To some its reminiscent of the days of their youth, though these young cats might think that what they can see is new. But they are oblivious to the fact that not a lot is new. Truth be told, it’s the sixties all over again.

 

We don’t like war! We want more sex! We want more freedom! We want LOVVVVEEE! and of course we don’t want the fire on the blunt to ever go out. Even the bell bottoms look just the same.

 

It’s the age of opinion, freedom, rights. Using creativity as a voice and ingenious storytelling to smuggle ideologies, fear, faith. The context you live and walk in has changed and remains ever changing.

 

Ladies and gentlemen, your world as you know it has already turned a corner. Of course its undeniable, it’s probably touched you more than you’ve allowed it touch your work or your brand. You stand a chance of being left at the last bus-stop if you do not seek to recognize, organize and participate in the changes happening all around you.

 

Before you conclude that social media, digital, and content and other fancy words are simply the way to go, you’ve got to first understand the times you live and work in.

 

It’s not as difficult to understand as it seems.

 

In the coming days, we will seek to understand the not-so-obvious changes that affect our work and the brands we represent.  We will meet names like Babbo, YAGI, Phyno-pheenoo! They’ve got a verse or two to teach us on how to listen, understand and perhaps lead this generation of re-cultured knuckle heads!