April 25th, 2018

#Clapback against malaria on #WorldMalariaDay

Today is World Malaria Day. Whilst for most people it is a day that passes without much commotion, combustion or ceremony, this day should hold special significance for Nigerians, Africans, Asians, South Americans and everyone who lives south of the equator. Half of the world’s population is still susceptible to malaria – a very deadly disease.


For us, today is not just another day at the office. Image & Time and Neukleos have teamed up with our corporate partners Axxel Group to create a public service initiative themed “#ClapbackMalaria”. So today, in various locations around the city of Lagos, on radio, social media and on various digital channels, we are recruiting regular Nigerians to clapback against malaria. We have installations at major city hotspots, drawing people’s attention to the dire ramifications of the disease and more importantly, passing on the important message that through preventive strategies, we can drastically reduce incidence of malaria and eventually completely stamp out the disease from Nigeria.


Bzzzzzzzz… here’s what we’re dealing with. The deadliest animal in the world is the mosquito. It kills more humans than any other creature on the planet. With its annoying buzzing sound, it single-handedly takes out about 750,000 people every year.


In one of his many notes on malaria, Bill Gates attempts to describe the insect: “despite their innocuous-sounding name—Spanish for “little fly”—they carry devastating diseases. The worst is malaria, which kills more than half a million people every year … it threatens half of the world’s population and causes billions of dollars in lost productivity annually.” Thirteen countries, mainly in sub-Saharan Africa, account for 76% of malaria cases and 75% deaths globally.


#NigeriaClapsBack. Malaria prevention is still the best approach in the fight against the disease. Here are a few handy reminders for those living in or travelling to the tropics: If you’re visiting countries south of the equator including sub-Saharan Africa, check in with your doctor and ensure you get your dosage of preventative antimalarial medication. You’ll be given the right type and dosage of medicine for the region and will likely be instructed to start using the drugs before you arrive.


Protect yourself by sleeping under an insecticide-treated mosquito net. Ensure the windows and doors are closed at night and have mesh screens to prevent mosquitoes from getting in. Use mosquito repellent creams, oils and sprays that can go directly onto your skin. Try to limit your time outdoors in the evenings. Avoid sleeping in areas close to ponds, gutters or standing water of any kind. If this is unavoidable, spray your entire space with mosquito repellent insecticide.


A “clapback” in urban parlance, is “a sharp response and a withering comeback to a negative assertion.” Malaria has been kicking our backsides since forever. It’s time to #clapbackmalaria.


Will you join us? IG: clapbackinitiative FB:/clapbackinitiativeng